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Businessman / Former Professional Athlete / Fabricator / Husband / Father

Danny Carlson is a former professional athlete turned businessman who lives with his wife and three children on a horse ranch in southern California. It’s been through his strategic counsel and market positioning, that RJ Fabrication has grown to be one of the best stainless-steel equipment providers in the food service industry. As Director of Sales, Danny helped grow the established business from a strong regional operation to a national powerhouse attracting and servicing businesses such as Apple, Wal-Mart, Giada, MGM Design Group and much more. Prior to entering the business world, Danny was a successful professional AMA Motocross and Supercross racer. During his time on a motorcycle, Danny rode for the prestigious factory Honda in the amateur ranks before graduating to the professional ranks with continued factory support. Throughout all of that time, he was a test rider and editorial liaison to Dirt Rider magazine and maintained a dedicated physical training regime the entire time. Danny has been fascinated by motorsports and the connection people have with the activities they choose to engage with during their personal or professional time. With the success he experienced both on and off the track, he is always still looking for ways to connect his passion for sports and evolving acumen for commerce.

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